Pathos,Ethos,Logos

This ad uses Pathos to inspire an emotion of guilt and sorrow for the little girl who got in the car accident and makes the person viewing the ad to want to slow down. As it says in small print at the left corner

This add uses Ethos saying that if you get there debit card that you will be as rich and famous as Usher even tho you probably wont

This ad uses Logos to just tell you the new features of the ipad tell you what it can do and leave it to that